Dongniang Dongcang Liquor Recognized as a “Trusted Liquor Enterprise,” Showcasing Commitment to Quality and Assurance

On March 17, the Zunyi Production Area Chishui River Valley Trusted Liquor Enterprises, Wineries & Global Fine Wine Star Awards Ceremony was held at the InterContinental Global Center Paradise otel (Cathedral Square) in Chengdu.

Guizhou Dongniang Dongcang Liquor Co., Ltd. was awarded the title of “Trusted Liquor Enterprise”, with the honorary certificate presented by Qin Shuyao, Secretary-General of the China National Association for Liquor and Spirits Circulation.

In 2023, thanks to its outstanding contributions to China’s liquor industry, Guizhou Dongniang Dongcang Liquor saw the market value of its premium sauce-aroma baijiu brand—Guixiandong—rise to RMB 4.182 billion.

In 2023, thanks to its outstanding contributions to China’s liquor industry, Guizhou Dongniang Dongcang Liquor saw the market value of its premium sauce-aroma baijiu brand—Guixiandong—rise to RMB 4.182 billion.

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▎Dongniang Dongcang Liquor Co., Ltd. Honored as a “Trusted Liquor Enterprise”

Since 2017, when Hong Kong Buchang Group entered the sauce-aroma baijiu sector and acquired Guizhou Dongniang Dongcang Liquor, the company has operated the world’s largest natural karst cave baijiu brewing and storage facility—Guixiandong—located in Xishui County and officially recognized by Guinness World Records.

Staying true to its philosophy of “brewing with the spirit of pharmaceutical craftsmanship, and enforcing quality with biomedical standards”, Dongniang Dongcang Liquor has been deeply committed to the sauce-aroma baijiu category. The history of Guixiandong liquor traces back over 200 years to 1796, during the first year of Emperor Jiaqing’s reign.

▎Guixiandong, Shaped Like a Sacred Tortoise

Building on the legacy of China’s first cave-brewing pioneer, Yuan Jindao, the company pioneered the karst cave fermentation technique for sauce-aroma baijiu, earning a National Invention Patent (No. ZL200910102452.X) and recognition in 2020 as an item of Intangible Cultural Heritage.

In addition, the Company has received a series of prestigious industry honors, including: the “Grand Gold Award at the Brussels International Spirits Competition,” the “Hua Zun Award – Top Ten Most Influential Brands in the Industry,” the “Hua Zun Award – Most Valuable Enterprise for Industry Cooperation,” the “Top Ten Craftsmanship Brands in China’s Liquor Industry,” the “National Maotai-aroma Baijiu Benchmark Brand,” the “2021 China Maotai-aroma Baijiu Brand Influence – Most Investment-worthy Brand,” the “Gold Award at the Panama International Exposition,” the “2023 Hua Zun Cup China Maotai-aroma Baijiu Featured Craft Brand,” the “2023 Eighteen New Famous Chinese Liquors,” and the “Guizhou Famous Liquor” title. The Company was also listed in the “Top 100 China Maotai-aroma Baijiu Brands by Brand Influence” rankings for both 2020 and 2021.

On March 16, at the China Famous Liquor Selection Conference, the company’s Guixiandong · Dongniang 20 distinguished itself among numerous entries, winning both “Top 18 New Famous Liquors” and “Guizhou Famous Liquor”.

Dongniang Dongcang Liquor Co., Ltd. has always upheld a commitment to consumers, dedicated to providing high-quality, safe, and healthy alcoholic products. Since Hong Kong Buchang Group took over Guixiandong in 2017, the Company has adhered to traditional brewing techniques while integrating modern pharmaceutical standards, continuously innovating and enhancing product quality—“brewing liquor with the spirit of pharmaceuticals and strictly controlling quality with biopharmaceutical standards.” In doing so, it has contributed to the international development of Chinese baijiu.

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▎Stalactite Sacred Tortoise

As a company with a long history and extensive winemaking experience, Dongniang Dongcang Liquor Co., Ltd. has always adhered to a consumer-centered approach, continuously innovating technology and improving quality to provide customers with finer and more mellow liquor products.

Being awarded the title of “Trusted Liquor Enterprise” at this grand ceremony is a full recognition of the Company’s performance in product quality, safe production, environmental protection measures, and market reputation, and it also represents a promise and guarantee to consumers.

This honor will further inspire the Company to uphold its principle of prioritizing quality and safety, to continue delivering superior products and services to consumers, and to make greater contributions to the healthy development of China’s liquor industry.