Guixiandong·Danxia Wins “Eight New Famous Chinese Liquors” and “Guizhou Famous Liquor” Titles — Writing a New Chapter in China’s Liquor Legacy

On March 21, 2025, the 3rd China Famous Liquor Conference & 2024 China Famous Liquor Awards Ceremony was grandly held in Chengdu. Under the spotlight of the industry, Guixiandong·Danxia, with its distinctive cave-fermentation craftsmanship and exceptionally smooth flavor, clinched two prestigious titles — “Eight New Famous Chinese Liquors” and “Guizhou Famous Liquor” — marking a new milestone in the history of China’s renowned spirits.

Back in 1952, at the first National Liquor Appraisal Conference, Moutai, Luzhou Laojiao, Fenjiu, and Xifengjiu were named “China’s Famous Liquors,” ushering in an era where this accolade set the benchmark for the nation’s spirits industry. Today, the China Famous Liquor Selection was created to keep the brilliance of old famous brands alive while recognizing the achievements of new ones — shouldering the historic mission of carrying forward the legacy, driving innovation, fostering youth appeal, and promoting internationalization of Chinese spirits.

This year’s competition, guided by the China Famous Liquor Conference Expert Advisory Committee of 200 industry luminaries, lasted nearly a year, drawing thousands of entries. Products were rigorously evaluated across ten criteria — including brand strength, product quality, innovation, and distribution capability — ensuring results that are both objective and authoritative.

In this fiercely contested arena, Guixiandong·Danxia outshone its rivals, winning two of the most sought-after honors. The recognition not only affirms its exceptional quality but also stands as a testament to its comprehensive brand strength, providing both domestic and international trade partners with a trusted, authoritative reference for selection.

Shining Under the Spotlight

The Guixiandong “Danxia” Baijiu, which was recently honored with the titles of “Eight New Famous Baijius” and “Guizhou Famous Baijiu,” is a premium Maotai-aroma baijiu meticulously crafted by Guoshuai·Guixiandong. The design concept of Danxia draws inspiration from Guizhou’s unique Danxia landform, embodying a strong regional character. Its ingot-shaped bottle symbolizes prestige and prosperity.

This fine spirit is blended from 10-year cave-fermented base liquor, harmonized with 15-year and 30-year cave-aged vintages. The result is a rich and layered aroma, pronounced aged notes, and the signature matsutake fragrance. On the palate, it is full-bodied yet refined, with a silky smoothness that won unanimous praise from judges and guests alike. Industry experts highlighted that Danxia excels in taste, aroma, and appearance, setting a benchmark for Maotai-aroma expression at the highest level.

As a renowned product of Guizhou, Guixiandong “Danxia” Baijiu has long been highly acclaimed by industry experts and widely favored by consumers, shining brilliantly in numerous domestic and international liquor competitions. In 2015, Danxia, alongside Moutai, won the Grand Gold Medal at the Brussels International Spirits Competition. Since then, it has gone on to earn a string of prestigious accolades, including the “National Maotai-aroma Benchmark Brand,” the “Hua Zun Award,” the “Qingyun Award,” the “Huaxin Award,” and the “Top 50 National Liquor Brands,” among others. One honor after another, like a constellation of shining stars, has illuminated Danxia’s journey and reflected the brilliance and glory of the Guoshuai·Guixiandong brand.

Behind this constellation of honors lies Guoshuai·Guixiandong’s steadfast commitment to heritage craftsmanship and innovation, as well as its uncompromising quality standards. Leveraging its unique karst cave environment, the brand upgraded the traditional “12987” Maotai-aroma process into the “22987” Cave-Fermentation Method — conducting every step within the cave, extending the fermentation cycle to two years, followed by four years of cave aging. This ensures deeper fermentation, a cleaner evaporation of harsh volatiles, and a purer, smoother, more elegant spirit.

Since Hong Kong Buchang Group took the helm in 2018, Guoshuai·Guixiandong has consistently championed quality above all, holding firm to its founding mission of “brewing exceptional liquor with dedication.” The brand continues to elevate its craftsmanship and build its value stronghold — “Brewing with the spirit of pharmaceutical precision, controlling quality with biomedical standards” — enabling more baijiu lovers to enjoy truly premium Maotai-aroma liquor. Through constant self-improvement and commitment to long-termism, Guoshuai·Guixiandong is charting a steady path toward even greater brand heights.

Long-Term Vision, Steady Growth

As a rising star in the Maotai-aroma baijiu sector, Guoshuai·Guixiandong has repeatedly earned accolades in authoritative industry evaluations — not only for its strength in quality, product category leadership, and brand influence, but also for its steadfast commitment to the long-termism path.

In the current cycle of vigorous growth for the Maotai-aroma industry, production capacity is the lifeline of a distillery. Without adequate capacity, even the best quality ambitions remain castles in the air.

Hong Kong Buchang Group began its strategic layout in the Maotai-aroma baijiu industry as early as 2018. After acquiring control of Guoshuai·Guixiandong, it accelerated capacity expansion. In 2019, it signed a strategic cooperation agreement with the People’s Government of Zunyi City for the Liquor & Tourism Integrated Development Project, constructing a production base with an annual capacity of 5,000 tons. In 2021, it signed a 40,000-ton Technical Transformation & Capacity Expansion Investment Intention Agreement with the Xishui County Government, acquiring 3,000 mu of land for new facilities. Today, Guoshuai·Guixiandong ranks among the top in production capacity in Xishui, demonstrating the hard power of a new force in Maotai-aroma baijiu.

Guoshuai·Guixiandong’s impressive performance in both industry and market arenas is closely tied to its meticulous market cultivation. Over the years, the brand has worked to expand its market influence through a series of high-profile initiatives: participation in the National Sugar & Wine Fair, the China International Alcoholic Drinks Expo, famous liquor exhibitions, high-level forums, distillery tours, the signature Sealing Ceremony, construction of the Guixiandong Liquor Culture Experience Hall, and premium tasting events. By leveraging its product strengths and brand appeal, Guoshuai·Guixiandong has successfully built a comprehensive domestic sales network, embedding the brand deeply in consumer consciousness and achieving broad recognition.

Regarding Guixiandong·Danxia’s double victory at the 3rd China Famous Liquor Conference, industry experts note that Guoshuai·Guixiandong stands firmly in the present while keeping its eyes on the future. The brand remains committed to being a friend of time — enhancing quality, increasing capacity, and crafting every bottle with uncompromising dedication. Winning two major awards is clear evidence of the brand’s strong market position and growth potential.

Using this honor as a new starting point, Guoshuai·Guixiandong will press ahead with confidence and vigor — keeping consumers at the center, quality as the foundation, and innovation as the driving force. By continually strengthening its core competitiveness and brand influence, it will write new chapters for China’s baijiu industry and accelerate its rise as a new force among China’s famous liquors.