As autumn unfolds in golden splendor, the celebrations begin anew! From October 24–28, the 111th China National Food & Drinks Fair opened in grand style in Shenzhen. At this feast that blends fine food, premium spirits, and lucrative business opportunities, Guoshuai·Guixiandong made a highprofile debut at the InterContinental Shenzhen OCT with its core portfolio, bringing exceptional Maotai-aroma baijiu opportunities to distributors nationwide.

With a refreshed visual identity, a rich and mellow flavor profile, and engaging interactive experiences, the Guoshuai·Guixiandong pavilion showcased the full allure of cave-fermented Maotai-aroma baijiu, making a stunning impression at the Shenzhen Fair. The booth drew bustling crowds; visitors lingered to explore, distributors discussed partnerships and selections, and the lively atmosphere reflected the brand’s strong market presence and growth momentum.

A Centerpiece Presentation Amplifying the Brand’s Rise

Guided by a “quality-first” design philosophy, the pavilion seamlessly combined traditional craftsmanship with contemporary aesthetics, creating a distinctive visual appeal that captivated visitors. The display was lined with an array of meticulously crafted baijiu expressions, each the result of Guoshuai·Guixiandong’s master distillers’ dedication. At the heart of the pavilion stood Guixiandong·Danxia, a strikingly grand and elegant centerpiece that became an instant focal point for trade visitors.

Danxia is one of the brand’s most celebrated flagship products, known for its full-bodied, refined character and exceptionally smooth palate. Its signature matsutake aroma lends the spirit a unique style and multi-layered complexity. A recipient of the Grand Gold Medal at the Brussels International Spirits Competition and ranked among the Top 50 High-End Baijiu Brands in China, Danxia has become a highly sought-after star in the Maotai-aroma category.

Building on its success at previous high-profile exhibitions, Guoshuai·Guixiandong elevated its brand showcase with immersive engagement. Visitors could explore the brand’s heritage, craftsmanship, and product range through interactive experiences, creating a dual feast for both the eyes and palate.

Brand representatives warmly welcomed trade guests, offering in-depth introductions to product characteristics and artisanal methods. Their professionalism and approachability earned widespread praise. Many industry insiders, after sampling the lineup, commended Guoshuai·Guixiandong’s excellence in flavor, aroma, and packaging design—hallmarks of its premium positioning and relentless pursuit of quality.

On-site, the brand also offered an expert breakdown of its Cave-Fermented Maotai-Aroma Baijiu Process—a unique dual-cycle, slow-brewing method in natural karst caves that yields spirits with remarkable complexity and depth. Marked by a signature matsutake fragrance, the profile is full-bodied and refined, exceptionally smooth, and lingers with a long, elegant finish. The pavilion at the InterContinental was a constant hub of activity, with a steady flow of trade visitors and industry partners. Through an uncompromising presentation of its quality and craftsmanship, Guoshuai·Guixiandong sent a clear, resonant signal across the industry: a new star of Maotai-aroma baijiu is rising.

Building on Strength to Open a New Path for Brand Breakthrough

In today’s fiercely competitive baijiu market, channel partners are placing greater emphasis on selecting iconic labels and trending categories. Guoshuai·Guixiandong’s standout presence at this year’s China National Food & Drinks Fair is not only due to its distinctive brand image, uncompromising quality, and premium presentation, but more importantly, to its unique differentiation — the Cave-Fermented & Cave-Aged Dual Maotai-Aroma profile. This distinctive category advantage is shaping the brand’s future core competitiveness in the Maotai-aroma segment, making it a focal point for trade visitors seeking to explore and taste.

Leveraging the exceptional natural environment of its karst caves, Guoshuai·Guixiandong has upgraded the traditional “12987” Maotai-aroma process into the patented “22987” method, officially recognized with a National Invention Patent. The defining feature of the 22987 process is that the entire production cycle is carried out inside the cave. After each stacking phase, the fermented grain is cellared for two months, extending the production cycle to a full two years — an entire year longer than traditional Maotai-aroma baijiu.

Following two years of cave fermentation and four years of cave aging, the abundant microbial activity within the cave continuously enhances the spirit, driving fuller fermentation and allowing harsher, pungent compounds to dissipate more thoroughly. The result is a cleaner, purer spirit with a softer, more refined mouthfeel, accented by a delicate matsutake note. Remarkably, it intoxicates more gently and clears more quickly, allowing consumers to enjoy without compromising next-day vitality.

The combination of “Cave Fermentation + Cave Aging” craftsmanship and the emerging category of China’s Dual Maotai-Aroma Cave-Aged Baijiu gives Guoshuai·Guixiandong an extraordinary product quality and rare industry value. This positions the brand firmly within the ranks of high-end Maotai-aroma producers, while further solidifying its reputation as “The Pioneer of Cave-Fermented Maotai-Aroma Baijiu in China.”

As the largest alcoholic beverage consumption market in South China, Shenzhen has long attracted leading baijiu producers, including Guoshuai·Guixiandong. By riding the momentum of the China National Food & Drinks Fair, the brand invited participants to experience first-hand the charm, unique flavor, and refined palate of Cave-Fermented Maotai-Aroma baijiu — expanding brand awareness, elevating its overall market position, and opening a new blue ocean for trade partners through a distinctive category offering.

With 2024 drawing to a close, Guoshuai·Guixiandong enters the next stage with strong confidence. Staying true to its original mission while continually refining product quality, the brand will further unlock the value of its unique category positioning and brand equity. Through premium products and professional service, it will reward consumers, break new ground in brand expansion, and set a benchmark for high-quality growth in the industry.